Marketplace · MVP
WrkrsApp
On-demand service marketplace taken from concept to a build-ready MVP with full roadmap, product specs, and cross-functional delivery coordination.
Marketplace
Built a two-sided marketplace connecting customers with on-demand service professionals
0 → 1
Taken from concept to a build-ready MVP with full product specs and delivery roadmap
Cross-func.
Engineering, design, and stakeholders aligned throughout the product development lifecycle
The Problem
An idea that needed to become a product
WrkrsApp was an on-demand service marketplace concept connecting service providers with customers who need work done. The founders had the idea and the domain knowledge. What they didn't have was a structured product: a clear MVP scope, a delivery-ready spec, a roadmap that made tradeoffs explicit, or a way to keep engineering and design moving in the same direction.
Unclear MVP scope
No agreement on what to build first: the v1 had no boundaries.
No product structure
Missing BRD, user flows, and information architecture.
Unvalidated assumptions
Key hypotheses about how workers and customers would interact weren't tested.
Execution risk
High chance of building the wrong thing without structured specs.
My Approach
From concept to clarity
1
Discovery
Understood the problem, market, users, and competitors in depth.
2
Product Definition
Defined MVP scope, user personas, value proposition, and core flows.
3
Structuring
Built information architecture, user journeys, and wireframes.
4
Specifications
Created BRD, PRD, user stories, functional specs, and acceptance criteria.
5
Roadmap & Planning
Prioritised features, defined phases, and created the delivery roadmap.
6
Alignment
Facilitated stakeholder reviews and aligned the cross-functional team.
Impact
6 Weeks
From concept to MVP-ready plan
50+
User stories & functional specs
20+
Key user flows & wireframes
Clear
Roadmap with phased delivery plan
Aligned
Stakeholders & team from start to finish
Tools & Methods
Figma
Wireframing
Notion
Documentation
Miro
Workflows
Jira
Project Tracking
Google Workspace
Collaboration
The Outcome
A validated product strategy, a build-ready MVP plan, and a strong foundation for engineering execution and future scaling.